Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Is being vegan more expensive? Do vegans miss out on nutrients? Is eating tofu harmful? Are we wheat-eaters or meat-eaters? Here we debunk 10 of the most common vegan food...
Episode 73 of the Viva! Vegan Podcast features Ray Star, a multi-award-winning fantasy fiction author and eco-activist.
Presenters Juliet Gellatley and Tony Wardle discuss the Viva! documentary Hogwood: a modern horror story.
In September and October 2022, Viva! visited universities across the country and spoke to thousands of students, giving out free vegan food and educational resources.
Episode 72 of the Viva! Vegan Podcast features Preacher Lawson. The American comedian who became a finalist on the 12th season of America's Got Talent and represented America on Britain's...
Although many of us might wince with the discovery of a new wrinkle or a greying hair, getting older doesn’t have to stop us leading active and fulfilling lives –...
Just because an item doesn’t contain any animal products doesn't mean it's good for you. So, here are six ways you can give vegan junk food a healthy makeover.
Presenters Faye and Lex bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
Viva! urges you to sign our petition demanding a ban on schools keeping farmed animals. Vegans launch petition to end school farming after pig saved from slaughter.
