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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Gasping for life
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Gasping for life

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?

News and blogs

Blog

Easy Vegan

05/02/2024  |     |   Blog

Whether you are considering veganism for animals, the planet or health, there's never been a better time to try vegan.

Minisodes

January 2024: Vegan News Minisode

24/01/2024  |   Blog

In this episode, Faye and Rachel discuss topics including Veganuary, a 3D-printed vegan eel and Mark Zuckerberg's new ‘beef’ farm...

Animals

The First Ethereal by E L Williams

11/01/2024  |     |   Animals

A gifted empath, an imaginary friend, a widowed ex-witch, an unknown enemy and a planet on the brink of collapse. Welcome to the captivating world of The First Ethereal by...

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