Media Release

November 18, 2004, for immediate release

‘Come and be tickled’ offer from Veggie group

Self indulgence, pleasure and a tickling of the taste buds is being offered to Brightonians this November in an attempt to get them to change their diet and go veggie. It’s about giving up the bad things in life, not the good! - another amazing fact from the Incredible Veggie Roadshow, which comes to Brighton this November. ‘On tap will be everything you ever wanted to know about going, being or staying veggie – or moving in that direction’, say national animal campaign group and organisers Viva!.

There is a mind-blowing array of veggie foods available to suit every taste and occasion – and a fair few of them will be available to try free of charge. Everyone, from the righteously health conscious to the gloriously decadent, will be sure to find something to get their juices flowing. Beanies Health Foods and Redwood Whole Foods are amongst the companies offering delicious veggie burgers, bangers and rashers – but without the artery-busting fat and cholesterol. For the sweet-toothed, luxury Booja-Booja truffles will be there for the tasting - like a carnival on the tongue!

Cookery and juicing demonstrations will give the culinary illiterate a fun but informative shove down the road to healthier eating. There will also be advice on hand and free festive recipe guides for everything you need for a luxurious, cruelty-free Christmas.

The Roadshow comes to Brighton on Saturday, November 27, 2004 from 9.30am to 3.30pm, at the Komedia, Gardner Street. Entry is free. The Brighton Roadshow is supported by Infinity Foods, Seasons of Lewes and Terre a Terre.

"Food, glorious veggie food!", says Juliet Gellatley, Viva!'s director. “It’s healthy, affordable and delicious – but don’t just take my word for it, come along to the Brighton Roadshow and taste for yourself free of charge!”

The Incredible Veggie Roadshow is organised by Viva!, and sponsored by Viva! and the Vegetarian & Vegan Foundation.

For further information contact Angie Greenaway at Viva! on 0117 944 1000. Orlog on at www.viva.org.uk/brighton.

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