Media Release

November 8, 2004, for immediate release

Local People Urged to Go Veggie and Save a Menagerie

The surest way to save animals is not to eat them!  By going veggie, the average Brit can, in their lifetime, save a goose and a rabbit, 4 cattle, 18 pigs, 23 sheep, 39 turkeys, 28 ducks, 1,158 chickens and around 2,750 fish.  Just one of the amazing facts from the Incredible Veggie Roadshow, which comes to Brighton this November.

Supported by a wealth of celebrities, including much loved national favourites such as Paul McCartney, Joanna Lumley and Martin Shaw, this unique event is organised by the national campaign group, Viva! and contains, “Everything you ever wanted to know about going, being or staying veggie – or moving in that direction”.

Last year, 52 billion farmed animals were killed for meat across the globe, around a billion in the UK alone.  Viva! claims that the vast majority of farm animals live for only a fraction of their natural lifespan and spend their short lives crowded into filthy, intensive units where they can satisfy almost none of their natural needs.  And slaughter, which is how all animals end their days, is anything but humane, Viva! maintains.

“If you really want to save animals, the answer is amazingly simple”, says Juliet Gellatley, director of Viva!.  “Stop eating them!  At whatever age you turn veggie, you can make a real difference.  Come along to the Brighton Incredible Veggie Roadshow and find out how easy it is to end the suffering of animals.  It’s a fun day out for anyone who wants to find out more about improving their health, saving animals and protecting the environment. These are upbeat events with plenty of food tastings, stalls, advice on health and nutrition which will entertain, amuse, inform and assist - and it’s all free of charge!” 

The Roadshow comes to Brighton on Saturday, November 27, 2004 from 9.30am to 3.30pm, at the Komedia, Gardner Street.  Entry is free. 

The Incredible Veggie Roadshow is organised by Viva!, and sponsored Viva! and the Vegetarian & Vegan Foundation.

To find out more about the day, contact:

Angie Greenaway at Viva! on 0117 944 1000

For quotes from celebrities or interviews, contact:

Justin Kerswell, Tony Wardle or Juliet Gellatley at Viva! on 0117 944 1000

www.viva.org.uk/brighton

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Viva!

8 York Court, Wilder Street

Bristol BS2 8QH Tel: 0117 944 1000

www.viva.org.uk