Media Release

For immediate release 29 October 2004

Veggie Group Urges Brighton to Rise to the Occasion!

Vegetarians are sexier than meat eaters!  One gem amongst many from the Incredible Veggie Roadshow, which comes to Brighton this November, fronted by a very fruity lady.  Organisers are the animal welfare group, Viva!, who claim the Roadshow contains ‘Everything you ever wanted to know about going, being or staying veggie – or moving in that direction’.

Impotence due to clogged arteries from animal fat (and lack of essential nutrients from plants), bad breath, obesity and excess weight and premature baldness are some of the delights that meat-eating men can look forward to. So it’s not hard to see why they face stiff competition from veggies in the love arena! But the good news is, carnivores who cut out meat can clear their arteries and will soon be feeling themselves again.

As for fruity Mamas, dropping animal products from their diet keeps them lean, luscious and lovely as veggies are slimmer and more energetic!  Ditching dairy can have a positive effect on fertility in women and menopausal women are much more likely to remain randy by switching to a veggie diet.  Vegetarian diets are also throbbing with natural aphrodisiacs to make hearts glow and other bits tingle – such as asparagus, almonds, avocado, bananas and some deliciously decadent dark chocolate.  No wonder health food shops across Britain are selling out of pumpkin seeds, as this little green, zinc-laden marvel is known to improve sex drive.

Everything you ever wanted to know about going, being or staying veggie/vegan will be on tap at the Komedia, Gardner Street, Brighton on Saturday, November 27, 2004 from 9.30am to 3.30pm. There will be a variety of delicious free food tastings from vegan food manufacturers and all the advice anyone could ever want on changing their diet or improving their health – and it’s all free.

The Incredible Veggie Roadshow has been organised by campaign group Viva! as part of its 10th anniversary celebrations. The roadshow will make appearances in cities all over the UK in the year ahead before culminating in the massive Incredible Veggie Show at London’s Wembley Conference Centre in November 2005.

“We all need good loving”, says Juliet Gellatley, director of Viva!,“so come along to the Brighton Roadshow and find out why veggies live longer, look younger and taste better!  Essentially a fun day out for the increasing numbers of people who want to find out more about improving their health, saving animals and protecting the environment. This is an upbeat event that will entertain and help. And it’s free of charge!” 

For further information and a map to the roadshow, log on at www.viva.org.uk/brighton

The Incredible Veggie Roadshowis organised by Viva!, and sponsored by Viva! and the Vegetarian & Vegan Foundation.

To find out more about the day, contact:

Angie Greenaway at Viva! on 0117 944 1000

For broadcast interviews, contact:

Juliet Gellatley, Viva!’s director or Justin Kerswell, Viva!’s campaigner on 

0117 944 1000

For nutritional information, contact Lee Jerome or Tony Wardle on 0117 970 5190

For a high resolution copy of the image used in the poster and invites, contact Angie Greenaway or Justin Kerswell on 0117 944 1000.

www.viva.org.uk/brighton

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Viva! Vegetarians International Voice for Animals
8 York Court, Wilder Street, Bristol, BS2 8QH, UK
T: 0117 944 1000 F: 0117 924 4646 E: info@viva.org.uk