22th October 2003
For immediate release
Jerome Flynn Becomes New Viva! Patron “Jus’
Proving he has commitment as well as looks, leading British actor
Jerome Flynn has become patron of the animal campaigning group Viva!.
Jerome joins the other talented and caring Viva! patrons Hayley
Mills, Benjamin Zephaniah, and Michael Mansfield QC.
Most recently Jerome appeared as Tommy Cooper in the West End show
Jus’ Like That but is probably better known for his macho
roles in Soldier Soldier and Badger and being part of the ever-so-slightly-less-macho
singing duo Robson and Jerome. However, his romantic melodies give
no indication of his long-standing commitment to vegetarianism,
love of animals and a deep spirituality. Being raised in the countryside
Jerome established a close affinity with nature and living things,
a quality far removed from his Soldier Soldier character.
On accepting his role with Viva! Jerome said: “I’m
delighted to be part of such a successful and vegetarian organisation
as Viva!. The thought of not being a vegetarian is ridiculous, it’s
just unthinkable, like going backwards. I won’t eat meat again
for the same reason I gave it up in the first place – I don’t
want to be a part of all that suffering. I just want it to end and
I believe everyone can make a contribution to that, whether they’re
famous or not.”
Jerome took part in Viva!’s anti-factory farming video Not
In My Name with other famous colleagues such as Paul McCartney,
Joanna Lumley and Chrissie Hynde. He received a rapturous reception
after he spoke spontaneously to thousands of people in London at
Viva!’s first national rally and march to end factory farming
last year. “Follow your heart”, he told the crowd. That’s
exactly what he has done.