10th July 2003
DAILY TELEGRAPH PUBLISHES YEAR-OLD NEWS STORY
The Daily Telegraph published a story on Wednesday (9/7/3)
entitled "Vegetarians rediscover the taste of red meat"
which has led to a number of "me-too" stories on
the decline in numbers of vegetarians. The story is based
on the Realeat Survey on vegetarianism, carried out by Gallup
and and promoted by PR firm Landmark Mayo on behalf of Haldane
Foods, Realeat's parent company. The survey was published
last summer and received media coverage both at the time of
publication and in November of last year. The Telegraph omitted
to mention that the figures were published a year ago.
Follow-up stories have appeared in the Daily Mail and on
BBC Breakfast News, among others.
Viva! campaigner Alistair Currie said: "We know the
Telegraph lives in the past in many ways but their decision
to run a year-old news story is still an achievement. It was
also nice to see Max Hastings in the Mail boldly following
where they led. And just think, their readers still have so
much to look forward to: the 'dodgy dossier', lesbian schoolgirls
from Russia reaching number one in the charts and the appointment
of a gay Bishop.
"For the record, numbers of vegetarians are double what
they were twenty years ago and the underlying curve is still
very definitely upwards. But God forbid the Telegraph should
actually report social progress."
Contact: Alistair Currie, 0117 944 1000