Media Release

11th March 2008

Dads can be sexy too! with great new veggie boxer shorts

DADs can be sexy too this Father?s Day (15 June) ? with a pair of great new fitted black boxer shorts from veggie campaigning group Viva!.

Complete with the phrase ?All this & veggie too? or ?All this & vegan too?, the undies make a fantastic present for all those veggie and vegan dads out there. Both editions of boxers come in waist sizes 34? 36? and 38? and are priced at ?11 a pair.

Another fab present for eco-friendly dads is Viva!?s amazing new rucksack, which is made from no less than seven recycled two-litre plastic bottles.

Featuring the slogan ?Don?t Bottle it. Go veggie!? the bag is spacious, durable, fashionable and is formed by a fusion of 98% recycled material. The rucksack has a large main compartment, which unzips around the edge, and a smaller pocket on the front, which opens down the centre. It has large padded back straps for extra comfort.

Measuring up at 40x33x20cm, the bag, which is red with black and grey panels, can be snapped up for ?22.

Go on! let your dad know just how great he is, while helping Viva! save the lives of animals, end their suffering and promote a kinder tomorrow.

To order a pair of Viva! ?All this & veggie too? or ?All this & vegan too? boxer shorts, or a ?Don?t Bottle it. Go veggie!? rucksack, visit the Viva! merchandise shop at www.viva.org.uk or call Viva! on 0117 944 1000 to place an order or request a catalogue.

Going veggie is great for your health and the environment, and helps saves the lives of thousands of animals. For more information, visit our website or call us to request a free Go Veggie pack.

ENDS

For more information about this media release or to request high resolution pictures of the products, call Viva! press officer Helen Rossiter on 0117 944 1000 or email press@viva.org.uk