Media Release

8th February 2008

Veggies rise to the occasion for Valentine's Day

CAMPAIGNING animal welfare group Viva! and Britain?s sexiest babe*, vegan glamour model Kelly Bell, are encouraging the British public to ?get fruity? this Valentine?s Day.

Viva! has launched an exciting website, showing you how a veggie or vegan lifestyle can help improve your love life.

www.viva.org.uk/valentine

Kelly, 25, is backing the group?s mission, by offering some tips for all aspiring love gods and goddesses.

She said: ?The most important thing to remember is that seduction is supposed to be fun. ?How about passing your partner suggestive notes throughout the day to let them know exactly what you?ve got in store! Guys, get your lady in the mood by putting on your best suit, turning up her favourite album and cooking a special veggie meal. And for dessert? just dim those lights and get fruity!?

Campaigner, Amy Mason, said: ?Shakespeare famously thought that music was the food of love, here at Viva! we think it might just be fruit and veg! The fat and cholesterol in meat clogs arteries, which is not just bad for the heart, it is also a major cause of impotence. Add obesity, bad breath and premature baldness to the mix, then it?s not hard to see why veggies have more fun.?

The web site has loads of delicious recipes to get you in the mood for love - how about strawberry salad with olives and balsamic vinegar, or griddled asparagus with salsa verde?

You can check out more sexy tips from Kelly, as well as recipes and other info, at www.viva.org.uk/valentine

For nutritional advice or any other help going vegetarian or vegan, contact Viva! on 0117 944 1000.

ENDS

Notes to Editor

For pictures of Kelly and details of our Valentine?s competitions ? including the chance to win a sexy bedroom hamper and Dirty Dancing tickets, or for more information, contact Amy by emailing amy@viva.org.uk or calling 0117 9704631.

*Voted for by readers of The Daily Sport and Sunday Sport, 2007