03 July 2002
New Celebrity Video Condemns Factory Farming
Some of Britains most-popular celebrities have joined
together in a powerful new video entitled Not in
my Name, launched for National Vegetarian Week,
July 8-14. They passionately attack factory farming, demanding
that it be ended without delay. In a series of honest, impassioned
and controversial interviews, they condemn the cruelty of
modern farming as intolerable. Those taking part
include actors Joanna Lumley, Martin Shaw and Jerome Flynn,
musicians Sir Paul McCartney, Chrissie Hynde and Jeremy Cunningham,
best-selling author Anne Fine, TV presenters Wendy Turner-Webster
and Anneka Svenska and barrister Michael Mansfield QC. Their
words are underscored by shocking covert footage shot inside
many of Britains intensive livestock units by the animal
Martin Shaw says: "If people, before they ate
their meals, were taken to a factory farm and saw the degradation
and torture they are party to, I dont think most would
want to carry on". In her typically forthright way, Chrissie
Hynde says: "I question anyone who brings their child
up thinking that these acts of unnecessary violence should
become a part of their life and that they accept them as normal.
I think its a gross irresponsibility on the part of
the parent - I think its shameful".
Joanna Lumley adds: "Weve got to realise
that were creatures of this planet, treat living things
with respect and the earth will show us respect back. I know
this sound loony but its not, its sense!"
Speaking of the Governments claims of high welfare
standards, Jerome Flynn says: "I dont know
if Britain has the best animal welfare in the world and it
doesnt matter. Politicians just use that as another
means to justify waiting and not doing anything - to justify
evil, to justify suffering". Michael Mansfield QC
hits out at the underlying ethos behind factory farming, saying:
"We are creating a society in which life simply doesnt
matter - it is much more important to create a successful
Anne Fine, author of Madame Doubtfire (filmed as Mrs
Doubtfire, starring Robin Williams) looks to history, saying:
"Once you are looking at Auschwitz for animals, you are
in serious trouble as a society if you dont ask yourself
- is this what I want and is it in my name? My attitude is
no - not in my name!" Anneka Svenska has decided
to bring up her daughter Anelise as a vegetarian because:
"... I was quite angry with my mother when I found out
that she had been feeding me animals. I know that Anelise
would also be deeply distressed if she learned that shes
been eating animals that had come from these horrific conditions2.
Wendy Turner-Webster has given up all meat and dairy
products and says: "I really couldnt have it on
my conscience to support either of these horrific industries."
Jeremy Cunningham (the Levellers) feels similar and
says: "It had a very big impact when I became aware of
factory farming. I thought it was just overwhelming and decided
I couldnt have it on my conscience". Paul McCartney
provides humorous encouragement, telling people that if they
want to improve their health, stop environmental destruction
and end cruelty to animals then they should go vegetarian.
"Go veggie Dude!"
Juliet Gellatley, founder and director of Viva! provides
some staggering statistics - 45 billion animals slaughtered
in the world last year, almost one billion in Britain and
most of them factory farmed. This includes almost all pigs,
chickens, turkeys and ducks while 72 per cent of eggs still
come from battery cages.
The video marks the launch of National Vegetarian Week (July
8 - 14) and will be screened at Viva!s End
Factory Farming rally and march on Saturday, July 13.
People will be travelling from every region of Britain to
take part, meeting at noon in Kennington Park, London SE11,
for speeches before marching to Trafalgar Square. They will
be demanding: "End factory farming - before it ends us".
On the same day, Viva!s Food for Life Festival will
take place at the Camden Centre, Judd Street, London WC1 from
11am to 7pm. Participating organisations include Viva!, People
for the Ethical Treatment of Animals, The Green Party, Compassion
in World Farming and the Farm Animal Welfare Network.
Copies of video available - VHS, mini DV and Beta
SP copies of Not in my Name are available on request from
Broadcast-quality interviews - the quotes used here
are taken from much longer interviews recorded specifically
for Not in my Name. Broadcast standard copies and full transcripts
of the entire interviews are available by negotiation from
Photographs - still photographs of celebrities and
of factory farmed animals are available from Viva!.
Audio CDs - radio-quality CDs of the interviews are
Available for interview - Jerome Flynn, Chrissie Hynde
and Wendy Turner-Webster are available for personal interviews
during National Vegetarian Week (July 8-14).
For further information please contact Juliet Gellatley
or Tony Wardle on Viva!s main number, 0117 944 1000