Media Release

1 July 2002 The Mollster Sniffs Out No Sweat Veggie Recipes To celebrate National Vegetarian Week (July 8th -14th), Viva! is proud to present its new guide to vegetarian cooking, geared specifically at kids and teenagers. Viva! has enlisted the help of canny canine detective The Mollster, a faithful, four-legged veggie food fiend to travel the length and breadth of the country tracking down the best young chefs around, who each supplied a tasty, easy-to-cook recipe for the colourful booklet - No Sweat Veggie Cooking with The Mollster. The kind ‘n’ caring cooks also explain what made them go veggie in the first place - animal suffering being the number one reason, these clued-up kids also cite the health benefits of a vegetarian diet. A wealth of scientific information backs up the fact that vegetarians live longer and suffer less from killers such as cancer, heart disease and strokes so it makes sense for mums, dads and children alike to adopt a meat-free lifestyle. Each recipe is laid out in easy steps that even the laziest teenager or the worst fryingpan-phobe will be able to follow and with an explanation of some of the more unusual ingredients, helpful cookery hints and serving suggestions, anyone can be a master chef with The Mollster’s help - whether they’re cooking 'spaghetti sort-of bolognaise', 'rocking risotto' or 'chocolate pudding cake'. "Vegetarianism is a fast growing trend amongst today’s teenagers, so this guide will be invaluable for kids who want to cook for themselves and enlighten their parents to the joys of veggie food at the same time," says The Mollster. "There’s something in here for everyone - calorie-conscious mums, famished fathers and sweet-toothed siblings alike." No Sweat Veggie Cooking with The Mollster costs £1.50, including p&p. To purchase a copy, please send your name, address and payment to Viva! at 8 York Court, Wilder Street, Bristol BS2 8QH or telephone 0117 944 1000. Note to Editors: As part of National Vegetarian Week, Viva! is holding the Food For Life Festival on Saturday 13th July at the Camden Centre, Judd Street, London WC1, featuring stalls and talks from animal and environmental groups, delicious veggie food, vegetarian wine tasting, cookery demonstrations and children’s activities. This guide and many veggie cookbooks will be on sale. For further information, copies of the guide or to arrange interviews with the youngsters featured and/or a Viva! representative, please call Claudia Tarry on 0117 944 1000.