Paul McCartney has supported Viva! since its launch in October
1994. He is a passionate vegetarian and believes strongly
in Viva!’s campaigns to save animals and to promote vegetarianism. After
the sad death of Linda, Paul very kindly chose Viva!’s magazine,
Viva!Life, as the forum for his first interview. He knew that the
interview would be repeated worldwide – giving massive publicity
to Viva! and to his views on vegetarianism.
far too long, the animals have had no voice to speak on their behalf
and the years of silence have muted their screams. Now, through
organisations like Viva!, those who truly care about animals can
be their voice and can spread the word worldwide against the cruelties
done against them in the name of diet. Stop eating animals and
lend your voice too to our call for a better, kinder world.
Paul & Linda McCartney on the launch of
Viva!, October 26, 1994
In 1999, Paul chose Viva!’s founder and director, Juliet
Gellatley to receive the Daily Mirror’s first Pride of Britain
Linda McCartney Award for Animal Welfare. In fact, it was at this
event that he first saw his then wife-to-be, Heather Mills. The
award again gave Viva! and its work to end factory farming a great
Paul was photographed by his daughter, Mary, wearing Viva! T-shirts – and
these have been used repeatedly to promote vegetarianism. He also
agreed to be filmed for the launch of Viva! USA in 2000 and for
Viva!’s riveting and passionate film against factory farming,
Not In My Name. Thousands of copies have been distributed in Britain.
Paul supports many Viva! campaigns – giving quotes to campaign
materials such as Pig In Hell, Under Fire (to save kangaroos from
slaughter for meat and skin), Sentenced to Death (against slaughter),
Ducks out of Water, Journey to Death (stopping the live export
of horses for meat) and It’s Time to go Veggie.
farming is one of the biggest destroyers of the planet. When you
see the Amazon being cut down for hamburger cattle, that's pretty
obvious. What isn't so obvious is the drying up of the water table
and rivers in the US and elsewhere. Animals use up huge amounts
of water and their are billions of them. And it's all done in the
name of something that benefits humans when in fact it's the opposite.
It's all about attitudes, no one thinks they're the one who has
to change. Take Prince Philip - President
of a wildlife organisation shooting birds, that's hypocrisy. It's
not even sport. They choose a bird that doesn't even fly great,
a pheasant. Let's see him try and shoot swallows, they're not so
easy to catch.
Paul in an interview for Viva!Life,
|Paul presenting Juliet (founder of Viva!) with the Linda
McCartney Award for Animal welfare, Daily Mirror Pride of Britain
Awards at the Dorchester Hotel, London. 1999
am strongly opposed to the factory farming of pigs and wholeheartedly
support Viva!’s campaign to end it
is an urgent need for action to protect kangaroos from a barbaric
industry. Please do all you can to help Viva! end this shameful
horses and have great respect for them as beautiful, sensitive
animals. They have been an important part of my life and have enriched
it greatly. I believe they have the right to be treated with kindness,
respect and love, for all they have done for the human race.
again Viva! exposes a new horror – duck factory
farming. I defy anyone with the smallest amount of compassion to
look at the facts unearthed by Viva! and not be upset by them.
need anyone’s permission to go veggie!
Do it and help to end cruelty to animals, help the environment,
give a boost to the world’s starving and improve your health.