Passive Pressure in Bromley were just one of the groups and individuals who were out in force for our Easter 2012 Lambing Lies Weekend of Action. You can order Viva!’s FREE materials to campaign for animals all year round!
“The day was very successful, people were horrified that a million lambs die of hypothermia each year due to being reared too early for consumption at Easter.
As always we were uplifted by the positive response we received from shoppers, many of whom were already veggie or vegan!” - Jan Yarker of Passive Pressure
Lucky is lucky to be alive.
birth in the bitter cold of early January
when a million babies like him died of
He was lucky he didn't end
up alone, afraid and bewildered, in the
orphan's market - sold for a few quid.
But Lucky's luck won't last. Soon, he will
be killed for a Sunday roast that no-one
There is a side to sheep
farming that the BBC's
popular Lambing Live
programme glosses over.
Baby lambs bewildered and
separated from their mothers
Lambs are born in mid-Winter
fails to mention that babies
who should be born in Spring
are now often delivered in
mid-Winter - to steal a march
on the Spring lamb market!
Lambs die from hunger and hypothermia
It fails to explain the human
manipulation that has
brought this about and the
mass deaths from hunger and hypothermia that result.
Lambs are seperated from their mothers
They ignore Viva!'s heart-rending, undercover footage of livestock
markets such as Exeter - lambs separated from their mothers,
shivering in the February cold; the mournful bleats of ewes calling
for their babies and the shriller call of lambs replying to mothers they
will never see again.
Lambs are mutilated
It would not suit the cosy image to show horrible mutilations that
are routine for many British lambs - tails amputated with a knife, hot
iron or a tight rubber ring, causing part of the tail to slowly die. Then
there's castration. Much of it is done without anaesthetics!
A botched dehorning and covered in sores, this sheep was still taken to market.
Lambs are slaughered
Slaughter? You don't want to know about that, believe us!
What you can do
Withdraw your Support
Each meat-eater in their lifetime will be responsible for the death of
23 lambs. Multiply that by an entire family...
If this disturbs you,
stop eating meat. Lambs are particularly cute but so are piglets and
calves and chicks and they all suffer hugely before they end up on
people's dinner plates.
Go on, give it a go. You'll improve your
health, help save the environment and remove yourself from this
What's the downside? There isn't one - and we have a
host of recipes to help you get started.